FTDI bricking products

After watching this getting discussed on other forums, I was wondering about what people on this one think about this topic.

While I understand why they have done it, I still can’t think of any more dirty way to get rid of counterfeit versions of the FTDI chip.

Not only are they bricking an entire product for someone, who could have no idea about it having such a chip in, they are also potentially killing entire markets with arduino variants which use an ftdi chip. And since it is so difficult to know if you got the real or a counterfeit one, people can’t really just check either.